Psychographics

The mise-en-scene of the original idea is that the 'hunk' will be surrounded by sunlight, and blue skies, as he is spraying himself with the devidoff cool water.
This is followed by him diving into the blue water, which symbolises the 'cool water'.
The pool will be surrounded by white tiles, conoting the good look of the company.
The following shot will be of the 'hunk' swimming under water, showing the blue water, further showing the audience, the look of the cool water is a direct audience association with the product.
The 'hunk' will then pull himself out of the water and the water will drip off him. Followed by women wearing green (connoting money) to drop what they are doing and drift over to where he is, with the blue water behind him, showing the brand, and him wearing white shorts, connoting the good brand name, with the sun behind him showing the setting of the advert on a sunny holiday destination.