January

Our aims are that by January Tom and I will have completed our first advert and will have started/Nearly finished advert two allowing the end of January and whole of February to complete advert three which we feel will take the longest to film and edit.

We have decided to re-shoot a few of the shots for advert one and we feel advert two will take three or four shoots to get the correct type of shots to make the advert.

I will post our new shooting schedule when we have created it.

At the current time I am feeling quite confident that we will finish our adverts on time and that they will be of good quality.

Summary So Far

We started this project in September and I feel like Tom and I wasted three months before we actually started. Our problem was that we had created storyboards for adverts that we were never going to be able to complete. However when we were drawing up the storyboards we didn't think they would be that impossible. As a result from trying to arrange several things for the same day it just proved impossible and therefore we had to decide that we would never complete the adverts in time if at all. As a result we decided to create new storyboards (which I will be putting up on the blog once my scanner is returned next week) and therefore create new adverts which will be as effective but easier to film and edit and consequently complete.

Due to the problem's above we were unable to meet the deadlines and fortunately Mr Michie was very understanding about this. I feel we will complete the adverts by the end of February, we are aiming to complete it before so if need be we can improve small bits and pieces so that our adverts are as effective as possible.

I feel we have faced a few issues and we have overcome them well (issues in first paragraph) and consequently because of the issues and having to re-storyboard we are more determined to get our adverts completed as we feel we are behind some other groups.

Editing

On Wednesday last week we began editing, we have spent a few hours editing within the week and we are starting to see what our first advert will look like. The outline is looking positive and we only need to re-shoot a few shots. We have input some music and we feel that the advert is starting to flow positively.

We need to shoot the end of the race and we feel advert one will be very close to being completed. Over the christmas period we are planning on going out and filming and for this I have booked out a mac book so that I will be able to edit the footage we have gotten from this.

Filming

Yesterday (10.12.2008) Tom and I started filming for our first advert. We started filming the Mecurial Advert VI, which involves a footballer and a car having a race, the result of this will determine what is faster the boot or the car. To develop meaning and understanding that it is infact the boot that we are advertising we have decided to use a range of close up's and eventually the footballer wins, showing that with these boots the audience will become faster by wearing them.

Problems

The main problem was that the storyboards were too complicated. There were too many things we had to do, and arrange. Trying to get them done as well as getting other school work done was just too hard. Filming an actual football match was too hard to implement into the adverts because of the weather at the current time as well as the equipment it just proved impossible.

Another factor which didn't help was also due to the weather, as due to continous rain many football matches which we had planned to go and film at were postponed and this delayed our filming for just over a month as there were no games which we could attend. This became extremely frustrating and therefore we decided to re-storyboard, come up with simpler ideas which we didn't rely on many people to complete and therefore spend more time on the quality of the shots rather than the quantity.

Tom and I have checked new locations and we are feeling very confident that we can infact complete these new ideas.

Tuesday the 10th

Today I am going to ask my teacher for more time, as Tom and I have decided to change our focus. Instead of doing our original ideas, we have decided to slightly change focus. The original ideas would have taken too long so at the current time, I am re-storyboarding and we are planning to film at 'goals' on sunday for Advert two, Advert one is very simple, but we feel it is a very simple way to get people to enjoy the game. It is still involving football, and Nike. So our research is still valid. I have found the perfect sound for one of the adverts best suited and this is from the football game 'V Ronaldo Football'.

I will be posting the new storyboards up soon with an explanation of what the entail.

Re-storyboarding

At the end of last week Tom and I had to make a choice. Whether to carry on filming and hope to come out with some footage we could use, or whether to re-storyboard and come up with some new ideas which will be easier to complete.
These ideas should be easier to complete but with a new focus.