Advert Three

Advert Two

Advert One

Finished Practical

We left it a bit late, but after spending a week editing, we managed to complete our practical work. We have got to complete our write up and to be completely honest we should have had it finished before we actually completed the work, due to weather conditions and actor problems, we continued to delay the filming and in the end this left us with no other option than to use different footage.

Progress

Since the coursework was set in September, I haven't made as much progress as I thought I would have. At the start of the project I undertook a lot of research so that I could gain a better understanding of what i needed to make and therefore enabling me to create a good advert. Through this research I learnt about the codes and conventions of advertising as well as information about the product I was advertising and the target audience. However, I feel that the practical side of coursework has been very disappointing. Through my organisation of time, exams, problems with actors as well as weather conditions, we have been unable to finish our adverts by our own deadlines. It has been very frustrating due to weather conditions because whenever we had planned to film, the weather conditions would take a turn for the worse and therefore there would be no point in filming, even though we attempted to film a couple of times, the footage was useless because it didnt match the other footage. I have learnt how to use the macs and more importantly imovie; allowing me to edit the footage. I have developed my camera skills which allows me to get the best shot possible and as a result this allows us to create what we want. Storyboarding has been a very important process due to the changing of products, I have storyboarded several times and these storyboards have been very useful when out filming allowing us to get the shot we want as well as being creative and getting a few varied shots. Since the exams finished I have taken it upon myself to move this group forward with a more positive attitude to working. We have filmed nearly two adverts with only needing to re-shoot for a few more shots and we are going to film our third advert this week, with the aim of having three adverts completed, only needing to re-shoot a few shots to improve the quality.

Editing and Evaluating

I spent monday morning editing our current footage, as well as evaluating. I went through each shot, deciding whether it was good enough to be in our final piece, whether we had to re-shoot, or change the angle, or add something to the shot. This process took around three hours, and as a result I know exactly where I am and what I need to do to improve our current work.

The second advert is coming along and has a narrative which you can understand, it simply needs a few shots added to it and a few shots to be re-shot. We are filming Wednesday and Thursday this week and hope to get Advert one, and Advert two completed by Friday this week.

Leaving Advert three to be completed.

Filming, finally

Yesterday Tom and I managed to film the whole of advert two; and today I have been editing the footage, I feel advert two is nearly complete and all we have to do is re-shoot a couple of shots and add in some music and the advert will be completed. We are happy with what we managed to shoot yesterday but the quality of the footage once transferred from the camera is not spectacular to say the least. We are planning on filming the whole of advert three by thursday next week and having the advert finished by then also, leaving a few shots of ad 1 left to complete, once the weather picks up. I am feeling quietly confident that we shall have finished our adverts by March the 13th, with only needing to re-shoot a few shots to improve them.

Current Status

Tom and I are both disappointed and frustrated at the current time, we are frustrated because of the weather we have been unable to film, and we are dissapointed because we are as of now missing todays deadline.

I have booked out a camera and if the weather stays as it is today, I will be able to gain the footage to finish two adverts worth to edit when we come back from the half term. As a result catch up. If however the weather takes a turn for the worse (as usual), I will try and get enough footage to finish ad three.

We have been unable to film advert two because everytime we have booked a pitch at 'Goals', they have closed due to adverse weather conditions and as a result we have been unable to gain any footage to edit.

On reflection, choosing to do a football based advert and film during the winter period perhaps wasn't the best choice, however I feel that we can still get the relevant footage to create three good adverts.

The past two months have been very frustrating because we have been unable to film for the majority of it, whenever we have gone to film, a problem such as the same lighting or whether the road was wet or dry meant that the filming we had done, was unusable. We have tried to come up with solutions but have decided that now the weather has improved we must try to plow through it and finish our adverts before the deadline.

Exams

Now that our exams are out of the way, we are able to film properly once again, many if not all of our actors were bogged down with exams and therefore we were unable to film when we wanted/were able to. We have booked 'Goals' for this weekend with twelve actors; we have an hour to film and we film we should be able to get enough footage to complete our advert two. We have decided to take two cameras along to 'Goals' so that we can get maximum angles and the best shots possible.

Now the exams are out of the way all we need is for the weather to pick up a bit!

Frustration and how to get past it

Due to the current weather conditions being different to when we filmed Tom and I have been unable to film any more of our advert 1; instead we have decided to focus on ad 2 for the current time, until we get a day when the roads aren't wet where we filmed.

This means we have 2/3 of our advert 1 filmed and cut to our like and we only need to re-shoot a few shots and film the last few ending scenes. Still it is becoming frustrating as it's looking like we might not make our deadlines for two adverts finished and one rough to be in on the 30th of January.

We will try and get it done, but may need a few more days, sunny days hopefully.

Christmas Break

Due to both Tom and I being busy over the christmas break, we had set out a filming schedule that suited both of us for specific days in the break. Unfortunately on three of these days, there were road works on the road that we had previously filmed on, meaning we were unable to film on that road. We attempted to film on some other roads but they were too short, too busy and didn't look anything like the road we had previously filmed down. Therefore we decided not to use any of the footage.

Another problem was that I had a loose hubcap and took it off, as I had ordered another hubcap and was expecting to receive it before the end of the break as I had ordered it on christmas eve, I still haven't received it.

Therefore we were disappointed that we didn't get any filming done, but have already sorted out a shooting schedule to finish advert one and get the majority of advert two done by the start of february.