Advert Three

Advert Two

Advert One

Finished Practical

We left it a bit late, but after spending a week editing, we managed to complete our practical work. We have got to complete our write up and to be completely honest we should have had it finished before we actually completed the work, due to weather conditions and actor problems, we continued to delay the filming and in the end this left us with no other option than to use different footage.

Progress

Since the coursework was set in September, I haven't made as much progress as I thought I would have. At the start of the project I undertook a lot of research so that I could gain a better understanding of what i needed to make and therefore enabling me to create a good advert. Through this research I learnt about the codes and conventions of advertising as well as information about the product I was advertising and the target audience. However, I feel that the practical side of coursework has been very disappointing. Through my organisation of time, exams, problems with actors as well as weather conditions, we have been unable to finish our adverts by our own deadlines. It has been very frustrating due to weather conditions because whenever we had planned to film, the weather conditions would take a turn for the worse and therefore there would be no point in filming, even though we attempted to film a couple of times, the footage was useless because it didnt match the other footage. I have learnt how to use the macs and more importantly imovie; allowing me to edit the footage. I have developed my camera skills which allows me to get the best shot possible and as a result this allows us to create what we want. Storyboarding has been a very important process due to the changing of products, I have storyboarded several times and these storyboards have been very useful when out filming allowing us to get the shot we want as well as being creative and getting a few varied shots. Since the exams finished I have taken it upon myself to move this group forward with a more positive attitude to working. We have filmed nearly two adverts with only needing to re-shoot for a few more shots and we are going to film our third advert this week, with the aim of having three adverts completed, only needing to re-shoot a few shots to improve the quality.

Editing and Evaluating

I spent monday morning editing our current footage, as well as evaluating. I went through each shot, deciding whether it was good enough to be in our final piece, whether we had to re-shoot, or change the angle, or add something to the shot. This process took around three hours, and as a result I know exactly where I am and what I need to do to improve our current work.

The second advert is coming along and has a narrative which you can understand, it simply needs a few shots added to it and a few shots to be re-shot. We are filming Wednesday and Thursday this week and hope to get Advert one, and Advert two completed by Friday this week.

Leaving Advert three to be completed.

Filming, finally

Yesterday Tom and I managed to film the whole of advert two; and today I have been editing the footage, I feel advert two is nearly complete and all we have to do is re-shoot a couple of shots and add in some music and the advert will be completed. We are happy with what we managed to shoot yesterday but the quality of the footage once transferred from the camera is not spectacular to say the least. We are planning on filming the whole of advert three by thursday next week and having the advert finished by then also, leaving a few shots of ad 1 left to complete, once the weather picks up. I am feeling quietly confident that we shall have finished our adverts by March the 13th, with only needing to re-shoot a few shots to improve them.